INTERACTIVE
T-Mobile Store Experience
During the opening of the flagship store in Times Square, T-Mobile wanted to make a big splash with customers.
Client
T-Mobile
Role
Art Director Digital Designer
Core
Digital
Industry
Telecom

To promote the carrier's unlimited streaming benefit, I collaborated with our strategy team on an interactive, touch-screen experience. I concepted and designed a music match-game that not only drew attention to the music benefit, but did so in a way that gave customers the ability to influence the in-store music and be promoted on social channels.




